A personal design exercise done to imagine a range of outdoor footwear for the urban athleisure brand Fila.
This project was done over a weekend and the main objective was to understand the design identity of the brand and translate it into a radically different scenario of outdoor activities.
This project was done as a personal student exercise and is not associated with any brand or organisation in any way.
This project was done over a weekend and the main objective was to understand the design identity of the brand and translate it into a radically different scenario of outdoor activities.
This project was done as a personal student exercise and is not associated with any brand or organisation in any way.
